While studying this issue we have met many farmers and many of whom want to improve efficiency and continue the family tradition. They all felt that they needed to change and adopt technologies that can save costs and improve productivity. Many of the incumbent technologies require significant capital investment. Even if the investment is made, the results were still suboptimal as the techniques are yet to be perfected and require special skills to install and use.
eFarmer’s mission is to create precision agriculture technologies that everyone can use.
This is why while developing FieldBee we were focused on two main factors:
- User experience
The FieldBee is the tractor navigation system of the new generation. This is an affordable solution that is suitable for land holdings from 10 hectares and for all field operations.
“Why is your price so low?” – this is the question that we receive from farmers and partners.
“At first we thought that it is a game.” – Dutch farmer.
“I recently paid 3000 euro for my system and it did not work, why should yours work?” – Belgian farmer.
Many of farmers cannot believe that it is possible to have RTK tractor navigation system at this price.
The price is low because we used the concept of target pricing and were able to eliminate many unnecessary expenses:
- The eFarmer mobile app shows the route that a tractor should take in the field on an ordinary smartphone, thus there is no need to purchase a costly terminal. The cost of Android tablet can be as cheap as 250 euro.
- FieldBee antennae are sold directly on our website without intermediaries. Do you need a system with 20-50 centimeter accuracy that you will be using only for spraying? Or RTK system that is very accurate as well as very costly? With steering wheel option or not? Those are the questions that farmers are discussing with their machinery dealers or precision agriculture distributors.
With FieldBee the price for RTK system went down to 1600 Euro. So the system has 0-4 centimeter accuracy at the price of “old” submeter accuracy systems. FieldBee is upgradable as it has already a built-in option to work with auto steer and implements. No need to make a hard choice anymore.
- Pre-orders. When ordering FieldBee you pay now and get your product in 3 months. It helps us to purchase components in advance saving on their costs, avoid bank loans and avoid expenses to keep a large stock.We will have only a small number of FieldBees in stock, for those who need it asap and are willing to pay a bit more for the speed.
- Use of modern technologies. Our engineers and developers are true innovators, they are following latest trends in technologies. It helps us use new components that are cheaper and more robust.
FieldBee doesn’t require any complex installation. Just put it on the roof of your machine, connect via Bluetooth to your smartphone and that is it. It works on batteries so it is easy to switch between the machines.
- How quickly can one set up FieldBee and RTK Base Station?
Right now it is the main focus for us. Some clients can start working with no difficulty, while others cannot set up the system without our remote support. We recently updated the software and now many of the issues are gone. We are going to improve the setup procedure until it becomes truly easy for everyone.
- The fine balance between the functionality of the app and the simplicity of use.
We are developing a mobile application and it has a flexible interface. So we can add new functions such as record keeping, mapping etc. The availability of such functions is on one side a big advantage, on the other pose difficulty in using our system by some users.
Our customers rely on us as we create regular updates and finetune the system. That is why we offer our services for a subscription. To make customers feel secure we fix the price for the subscription fee as 100 Euro per year for the next 3 years.
Our goal is to help farmers with the adoption of new technologies that farming families could continue their so much needed work. We truly committed to this goal: we have made a tractor navigation app that was downloaded by more than 100 000 farmers already, we have built the affordable very accurate antenna, soon we will start selling an affordable autosteering system.
If you like what we do, please support us by placing the order for FieldBee here -> http://effectivefarmer.com/.
CEO @ eFarmer